Rough Cut

9 frame analysis

9 frame analysis – destiny’s child survivor

View more documents from Grace.

Dowloading the song for our video

We used Zamzar to download our track for our music video, we copied and pasted the link from youtube and converted it on Zamzar to use as an mp3, so we can use it for the animatic, rough and final cut.

Make up trial

This is our first try at practicing our make up for the music video. We tried to make her eyes to look as wide as possible so her pupils look as if they are popping out. We also made the whites of her eyes go red to again make the middle of her eyes go blacker. We decided to do this instead of using coloured contact lenses as we thought we could create the look better naturally rather than buying contact lenses that we may not be comfortable with having them in our eyes.

Animatic

Glow stick colour schemes

These are the basic ideas that we have for our glow stick colour scheme. We are going to put glow stick paint onto our tights and our arms to make us glow in the dark as we are going to film parts of our music video at night. We think that the pink, orange and purple glow paints look well together as a colour scheme and we could put these together on our tights. The bottom picture shows how the yellow glow stick shows up on a white material, this is what we will look like if we use the yellow glow paint on our material. Another image further up shows what the green glow paint looks like if one of us gets it on our hands, this may be a good effect for one character if they were to put a bit on their hands or skin etc... We think that we are only going to use three main colours of the glow sticks so there isn't too much going on on the costumes as the main focus of our costumes are going to be on our faces and make up. The other colours that we don't use may be used as an effect to be thrown about etc... when we create the fire for part of the sequence in the video.

Andrew Goodwins Theory

Andrew Goodwin has identified a number of key features which distinguish the music video as a form:

- There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.

We plan to make our music video very conceptual, instead of it being mainly performance based, we would like to make our music video very original and different to many other videos that are popular in the modern day. While making the video we will be keeping typical dance video aspects in mind so we keep with the genre of our song, we would like to use bright neon handprints, colours where both characters we have created in the video has a wide range of coloured handprints on their outfits,we also plan to use fast paced and close up shots, the shots will all be edited together to fit with the timing of the beats of the music for example the shot will change every time their is a dominant beat,we will also fit our footage to the pace of the song.

- There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.

While planning our music video we planned to create a video which illustrates and amplifies the song, the ideas for our music video are related to people being emotionally upset, much like the main lyrics of the song 'I bruise easily'. As a result of this we have created our costumes, all mise-en-scene and lighting while keeping the idea of being emotionally upset in mind.

- Genres are complex and diverse in terms of music video style and iconography

We plan to keep the 'typical' aspects of dance genre videos in our own music video, as a result of this we plan to use, bright neon colours, coloured handprints on our costumes, colours where both characters we have created in the video has a wide range of coloured handprints on their outfits,we also plan to use fast paced and close up shots, the shots will all be edited together to fit with the timing of the beats of the music for example the shot will change every time their is a dominant beat,we will also fit our footage to the pace of the song.
Additionally, the first mix of 'Bruised water' uses natural elements as a main component of the story line, the character in the video needs water to live as the is a mermaid, also Chicane's 'Saltwater' the video starts with a person walking on the sand at a beach, we follow them using a handheld camera for realism. We then follow them into the ocean, which is a main aspect of this song, we also cut between the natural aspects and footage from a club. However in the initial 'I Bruise Easily' the video simple follows a story line, however we have been inspired by this video by the dark lighting when the main artist is lip syncing, we have also used natural elements in our video such as water and sand much like other Chicane music videos.

- Record companies will demand a lot of close-ups of the main artist or vocalist.

We plan for our music video to include 'meet' shots of the main artists lip syncing to the lyrics of the song. We have also filmed a large amount of close ups, including pans and tilts with the artists in main focus, we are planning to use these shots and cut them together quickly to create a fast pace for the footage, which will fit with the song. We are including a narrative story line which will entail following each character while they go through a loose story. Many other music videos use loose story lines to keep the story interesting but also not difficult to follow, as the first purpose of a music video is for entertainment.

- Voyeurism is present in many music videos, especially in the treatment of females, but also in terms of systems of looking. Some examples are screens within screens, cameras, mirrors, etc.

Most dance music videos include voyeurism, we are planning not to include this in our video. This is mainly due to most dance music videos being based around people getting ready, going out and enjoying themselves. However we are including a narrative story line within our video, we wanted to make our music video very original and different from the typical music video as we believe this will be more challenging.

- There are likely to be inter textual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans.

Our music video has similarities with the first music video of the mix between 'Saltwater' by Chicane and 'I Bruise Easily' by Natasha Bedingfield, the music video cuts between shots every time the louder and more dominant beat plays in the song. This shows that fast paced shots and cuts are also part of the dance music genre. The original music video also uses the idea of someone suffering (the 'mermaid') and the end of the song showing a solution to the problem.

Genre Research

This is a screen grab of multiple screen grabs from music videos over the last ten years, I used Photoshop to cut all of these images together. We have looked at successful dance videos from the year 2000 up to the present day, this is in order to look at typical conventions of dance music videos. This can help us to include typical dance aspects in our own music video, as this will be what fans expect from a dance video. We chose most of these music videos from the nominees and winners of the 'MTV VMA Music Awards'.

2000 - Destiny's child music video uses colour themes where the mise-en-scene all matches in colour, these change between the basic primary colours throughout the video. Then towards the end of the video, the colours combine together towards the end of the video. The characters are repeated throughout, the females change costumes often, perform a dance routine where cars are in the background, this video also has a loose narrative story line.

2001 - The Lady Marmalade music video uses exaggerated glamorous make up, with references to the classical looks of the 1920's-1940's. The video also idolises women, as it shows them all getting ready, doing their hair and make-up etc. Additionally they all perform a dance routine within the video.

2002 Kylie Minogue's music video has a matched pace to the pace of the song, her costume changes throughout the video, into outfits which are quite revealing, she has backing dancers to support the routines she is performing, and the video often goes back to shots of Kylie driving a car.

2003 In Britney Spears' music video, she is the main focus for the start of the song, she is shown driving a car and then performing a dance routine with her at the front and centre of the dancers, the camera follows her while she is moving around the maze like building, all the while she is successfully lip syncing. In order to oppose one of the typical conventions of a female dance music video, Britney is wearing masculine outfits consisting of a suit and a hat. The music video also has a narrative throughout the video.

2004 Usher's music video has a narrative about him and a girl in a club, he also performs a dance routine which is expected of both a dance video, and a Usher music video, as dance routines are an aspect closely associated with Usher. The video has shots of people in a club dancing, with changes in coloured lighting. When Usher is performing solo, he is surrounded by blue lasers, when the other artists perform later on they are surrounded by green lasers. The concept of lasers is something which Usher has also used in many music videos. Finally the pace of the video follows the pace of the music, as at the start the video footage is slowed down to reflect the pace and associations with the video.

2005 The Lose Control music video uses a narrative and shots of cars, much like many other dance music videos. This music video has all of the dancers in matching outfits, all lined up and doing the same routine in the same time. The background to these dance shots are dark and simple, with a lot of focus shots of each artist.

2006 The Nelly Furtado video has simple dance routines performed by each artist against a differently coloured light brick wall background. It also has people inside of a club dancing, with a narrative of the perusal of women. The camera has close up shots of the artists lip syncing to the lyrics of the song.

2007 the Fedde Le Grande music video uses a consistent lilac coloured background, the same room, costume, dance routine and people throughout. The video uses a range of shots through the video. The females in the music video are objectified as they all have seductive outfits, playing instruments.

2008 The Forever music video uses conventions such as a car and a highly advanced dance routine. The car is used at the start of the video and the main artist is shown driving the car, much like Kylie in her music video. The song is very fast paced, so the editing of the video, the pace of the dance routines and the speed of the car all closely relate to the song. This music video also has a narrative about a woman at the club, and rescuing her when she needs it later on, thus relating to the lyrics 'won't let you fall'. The camera also uses close up shots which Chris is lip syncing, and him singing and dancing surrounded by coloured lights circling him, showing he is the focus or 'meat' of the video.

2009 Akon and David Guetta's music video has a narrative much like many of the music videos, it is about the perusal of a mystery woman. Therefore the whole video focuses highly on the idolising of the woman at the pool party, and identifying the woman from the picture at the start from her tattoo. The camera shots in the music video all focus towards women dancing dressed in bikinis. The video uses shots of a party and people enjoying themselves, and switches to a gig performed by the artists.

2010 The Swedish House Mafia video starts with close ups of the music equipment. The video then changes to some close ups of an eye as the lyrics start in the song. As the eye blinks, the Dj mixing board is reflected in the eye. The video then uses birds eye high angle shots looking down on a party, the camera focuses very little of people's faces. This video shows very little signs of narratives or controlled dance routine.

In conclusion, a large amount of dance music videos over the last decade use conventions such as cars, dance routines and a narrative, we could use some of these aspects within our music video. Additionally most videos use matching outfits, which change through the video, use of bright contrasting colours, different coloured lighting to change the mood of the video, to show something has changed and in some videos the lighting changes colour when the artists change through the song. We could use all of these aspects to help with ideas for our music video.

Inspiration - Kesha; Take it off

This video by Kesha has inspired us to use glow paints as an effect as on it you can see by these screen grabs the paint being thrown about and i think that this will look good in our music video to show the hurt of each character and by throwing paint round etc... will relieve the stress that they are under and then will be able to see each characters personality by the colour of the paint that they throw. For example if one character throws red paint, then it will show that she needs love in her life or maybe has occurred heartbreak in her life which is brought out by the paint colour red.

Treatment Sheet

Treatment sheet

View more presentations from Grace.

Risk Assessment

When filming our music video we will all have to consider the risks involved before filming it. For instance, when we are first on the beach we will have to make sure the tide doesn’t look like its going to come in and we will have to make sure that wherever we lay down there isn’t any glass etc… that we could cut ourselves on. Also we will have to walk around the areas of Seaton that we are shooting in and make sure there is nothing in our way that we could fall or trip over. As we are filming in the surroundings of sand dunes and car parks also, we will have to walk round the area before we start to make sure there isn’t any logs or twigs that we could fall over as we run onto the beach in our video, this will make us be aware of our surroundings and the dangers we may face if we don’t plan out our sequence’s properly. As we are making a fire for our music video when we are in the sand dunes, we will have to be careful that it doesn't get out of control or over the top that we can't handle it, as this will be dangerous.We will also have to watch out for each other when filming, as we won’t want the person who is filming being knocked over by one of the actors and then damaging the camera equipment. We will have to plan out were the person who is filming is going to stand after every shot to make the shooting and running of it flow into each scene of the music video, so we make it look as professional as possible.

Breakdown of lyrics

Instrumental (0-1:00)



My skin is like a map, of where my heart has been (0.58-1:04)
And I can’t hide the marks, but it’s not a negative thing (1:06-1:11)
So I let down my guard, drop my defenses, down by my clothes (1:12-1:18)
I’m learning to fall, with no safety net, to cushion the blow (1:19-1:25)

I’ve found your finger prints on a glass of wine (1:29-1:33)
Do you know you’re leaving them all over this heart of mine too (1:36-1:41)
But if I never take this leap of faith I’ll never know (1:42-1:48)
So I’m learning to fall with no safety net to cushion the blow (1:49-1:55)

I bruise easily, so be gentle when you handle me (1:56-2:02)
There’s a mark you leave, like a love heart carved on a tree (2:03-2:10)
I bruise easily, can’t scratch the surface without moving me (2:11-2:17)
Underneath I bruise easily, I bruise easily (2:18-2:25)


My skin is like a map, of where my heart has been (2:27-2:32)
And I can’t hide the marks, but it’s not a negative thing (2:34-2:39)
But if I never take this leap of faith I’ll never know (2:41-2:47)
So I’m learning to fall, with no safety net, to cushion the blow (2:48-2:54)

I bruise easily, so be gentle when you handle me (2:54-3:01)
There’s a mark you leave, like a love heart, carved on a tree (3:02-3:08)
I bruise easily, can’t scratch the surface without moving me (3:09-3:16)
Underneath I bruise easily, (3:17-3:20)

I bruise easily, so be gentle when you handle me (3:24-3:30)
There’s a mark you leave, like a love heart, carved on a tree (3:31-3:37)
I bruise easily, can’t scratch the surface without moving me (3:38-3:45)
Underneath I bruise easily, I bruise easily (3:46-3:50)

I bruise easily (3:50-3:54)


I bruise easily, so be gentle when you handle me (3:54-4:00)
There’s a mark you leave, like a love heart, carved on a tree (4:01-4:07)
I bruise easily, can’t scratch the surface without moving me (4:08-4:14)
Underneath I bruise easily, (4:15-4:19)
I bruise easily (4:20-4:22)

I bruise easily, so be gentle when you handle me (4:23-4:29)
There’s a mark you leave, like a love heart, carved on a tree (4:30-4:36)
I bruise easily, can’t scratch the surface without moving me (4:37-4:43)
Underneath I bruise easily, (4:44-4:48)
I bruise easily (4:49-4:51)

Instrumental (4:52-5:54)

As there is a lot of remixes to this song we have chosen a remix within a remix, so it was hard to find the exact timings out as some of the words have also changed within this version. We have tried to get the timings as accurately as we can, as there is a 2 minute instrumental piece at the beginning and the end of the song, where here we can add our flashbacks in when we create our video.

Initial ideas

Different version of our song

We looked for different versions of the song for bruised water, and we decided to use this one as it is faster and more up beat and has a longer beginning so we could include our flash backs at the beginning for the first minute.

Audience profile

The audience for our music video is going to be teenagers as that is the age group of the type of trance genre is aimed at, as teenagers like quite up beat fast pace music and thats what 'bruised water' is like. We are going to aim our music video towards teenagers by using the setting as a beach as we think this is a place were teenagers can relate to and most likely go to. The teenage age is around 13-19 so as a bigger age range we need to think carefully about not making our video too young or too old.

Callsheet

Callsheet

View more documents from Grace.

inspiration for the flashbacks

This video has inspired us to create a flashback effect at the beginning of our music video.

inspiration for our make up

Brief shopping list

Costume ideas

This is our ideas for our costumes in the forest scenes. The dresses will be made out of muslin and to create an old effect will be stained with tea bags. The dresses will be wrapped round us like a 'goddess' style but then will then later on unravel to reveal a blag short dress underneath. We will also have black contact lenses in to show that the characters sadness has now turned to anger and fury. This idea has came through to show the characters are overcoming there problems and fears. We are planning to make our costumes ourselves.

Make up list

This is just a brief idea of how we would want our make up to be in our final music video.

Lyrics to 'Bruised Water'

Chicane Lyrics (featuring Natasha Bedingfield) – Bruised Water

My skin is like a map, of where my heart has been
And I can’t hide the marks, but it’s not a negative thing
So I let down my guard, drop my defenses, down by my clothes
I’m learning to fall, with no safety net, to cushion the blow

I bruise easily, so be gentle when you handle me
There’s a mark you leave, like a love heart, carved on a tree
I bruise easily, can’t scratch the surface without moving me
Underneath I bruise easily, I bruise easily

I’ve found your finger prints on a glass of wine
Do you know you’re leaving them all over this heart of mine too
But if I never take this leap of faith I’ll never know
So I’m learning to fall with no safety net to cushion the blow

I bruise easily, so be gentle when you handle me
There’s a mark you leave, like a love heart carved on a tree
I bruise easily, can’t scratch the surface without moving me
Underneath I bruise easily, I bruise easily

Anyone who, can touch you, can hurt you, or heal you
Anyone who, can reach you, can love you, or leave you

So be gentle
So be gentle
So be gentle
So be gentle

I bruise easily, so be gentle when you handle me
There’s a mark you leave, like a love heart, carved on a tree
I bruise easily, can’t scratch the surface without moving me
Underneath I bruise easily,

I bruise easily, so be gentle when you handle me
There’s a mark you leave, like a love heart, carved on a tree
I bruise easily, can’t scratch the surface without moving me
Underneath I bruise easily, I bruise easily

I bruise easily
I bruise easily

The original video to our chosen song

This is the video for the song we have chosen. We aim to do something completely different to this video as we want it to be original and of our own ideas. We have some inspiration from this video but are going to make it our own and create a video completely different to it.

Research questionnaire answers

Questionnaire Answers.

1) What type of genre would you like to watch the music video for?

Dance; 4

R&B; 4

Trance; 2

POP; 3

Gothic Horror; 1

2) Do you usually watch music videos for entertainment?

Yes; 9

No; 1

3) Are you a fan of the trance genre?

Yes; 7

No; 3

4) What kind of props do you think we should use in our music video?

- Objects relating to the song

- Guitars

- None X2

- Different outfits

- Glow paints X2

- Sticks

- Photos X2

- Car X2

- Paint

5) Which of these shots would you expect to see in a trance music video?

Close up; 6

Long shot; 4

Establishing shot; 5

Aerial shot; 4

Pan shot; 5

Other; 1

Would you expect frequent shots of the main artists?

Yes; 7

No; 2

Some; 1

7) Do you expect the use of transitions between shots in music videos?

Yes; 8

No; 2

8) What type of mise-en-scene would you expect to see in a trance music video?

Beach X3

Party X3

Young People

Changes in outfit

Dance routines

Exaggerated make-up

Cars

Houses

Forests X2

Different locations

Dark lighting

Flashbacks

Colourful surroundings

9) Would you like to see a narrative within the music video?

Yes; 7

No; 3

w Would you prefer the visual footage to relate to the lyrics of the music video?

Yes; 7

No; 3

We created a questionnaire to hand our to potential viewers of our music video, we did this in order to get a wider perspective of ideas from other people outside of our group, with a wide range of taste in music genres. From these results we can see that most people like the trance/pop genre of our music video and that 90% of people asked watch a music video for entertainment, from these results we know to make the video entertaining. We additionally know that the audience would like us to use props such as paints, glow paints photos and objects in relation to the lyrics of the song. We have also learnt that the audience would lie us to use frequent shots of the main artist, but not for this to be the main focus of the music video, we would combine the artist shots with a range of medium, close up, pan and zoom shots. Most people also expect a trance music video to use transitions combined with a narrative and the footage to be in relation to the lyrics and genre of the song. Finally, the viewers would like to see the mise-en-scene to include a beach, a forest or a party scene most. After these more important surroundings people would enjoy seeing colourful outfits which change throughout the video, dance routines, exaggerated make up, well used lighting, flashbacks and colourful surroundings. From this questionnaire we have found that the audience has similar ideas to our initial ideas, and we would like to both include and elaborate on these ideas during the creation of our music video.

Inspiration from movement

This video advert has nothing to do with our video, but we have got inspiration from it as the little girl in it is harmless but gets noticed due to the fact of the stiff movements from her hands and neck. We find that this relates to what we want to do as it incorporates well with our ideas of people being noticed because of the way they move and are dressed. We think this will be effective for our video.

Video Ideas

Costume ideas

Proof of permission

We written a letter to chicane asking if we could use her song 'bruised water' via a social networking site myspace on the internet.

Letter for permission

16\07\10

jasmine.graham33@gmail.com

To whom it May concern;

We are media students currently studying at Hartlepool Sixth Form College. We are interested in using your song ‘ Bruised Water’ in our work, which will consist of us creating a music video and try to attempt to portray the music in an original way. We are hoping to create a performance-based video, in which we are contemplating on also including a narrative within. Our initial ideas consist of five individuals painted in blue and purple glow paint, in which we have tried to represent, the hurt they are feeling on the inside shown on the outside. So mental scarring shown on the outside thus relating to the lyrics ‘ I bruise easily’. We also are planning to attempt dancing within our video, but jerky so you can see our characters are hurting. The beginning of the video we plan to have our characters dressed casual looking over a cliff and next they are lying in different locations they then head towards the beach at the end you see them walk into the sea and when they are walking out the sea they are normal again. As if their worries and pain have been washed away. The camera will be on top of the cliff filming the characters walking out the sea thus relating to the beginning of the video where the characters are looking down. Thus leaving the viewer wondering who is watching them leaving the narrative ending on an actual cliffhanger. The costumes are bright blue glow paint with purple bruises their makeup will consist of large eyelashes to extenuate the eyes which will have white contacts in. Perhaps representing that they are blind to everything around them and focused on only the hurt in which they are feeling. Also running black mascara will be used. Backcombed hair and black dresses with slits in showing red glow paint representing more scars on the inside. We have decided to create our characters in a kind of trance due to the fact the genre of music is trance. As you can see we have planned our video thoroughly and would be extremely grateful if it would be at all possible to use your song. Our finished product will be professionally finished and further contribute to the popularity of your song.

Yours sincerely,

Jasmine Graham, Coral-Anne Houghton, Grace Peel.

Magazine Advertisement Analysis

Typical Features of all advertisements;

1) Artists name

2) Album name

3) Website link or email address

4) Background image

5) Band logo if they have one

The Gorillaz Advertisement!

As the album is called 'plastic beach' the font used reflects the name of the album as it looks like it is melting, which could be seen as how hot it is on a beach. Also the name of the band is smaller then the name of the album, which shows that the band is already known and wants their album name to be seen before the name of the band who's album it is. Also the other text that is on the cover is in a more professional that states that it is a 'new' album that's 'out now'. This font and size of it strikes out and attracts the audiences attention which is what the aim of it is. The small writing and website at the bottom also promotes the band as to new fans who are interested in the album may go on the website and the logo at the bottom of the advertisement is seen on all Gorilla's singles and albums, as it is the music company that are connected with them. The sea as a background also reflects the name of the album and gives a tranquil setting to it. The colours of the background and foreground are warm and quiet which again reflects the name of the album and sets the scene to the album.

Lip Sync Task

Screen Grabs of Lip Sync

This is the viewer where when i adjusted the video, this is the screen i looked at to see if i liked the way i'd edited it and the effects i used.
This is the tool bar where there are a range of icons where i can adjust the clip i want to edit.
These are the range of clip that i could choose from for my video and edit them together. I could delete the ones that went wrong or i didnt want and ended up with my finished piece from the rest.

These are the video and audio layers that i edited my video on. I could mute the audio of the video clips and edit them into the sound track itself.
This is the full overview of final cut.